Activity Feature: The United Kingdom says 20's Plenty for Us

Activity Feature: The United Kingdom says 20's Plenty for Us

With 20’s Plenty for Us having been asked by WHO to assist in writing their Slow Down Day Toolkit for community campaigning during the 4th UN Global Road Safety Week then it could be expected that many of the local 20’s Plenty campaigns around the UK would have run campaigns during the week.

They ranged from radio phone-ins, to candlelit vigils, braking distance challenges and even decorating a whole village. Some of the highlights by 20’s Plenty local campaigns were :

  • Newport, Isle of Wight held a braking distance challenge.
  • Marlborough held a “flash mob/photo opportunity” to raise support for a 20mph limit.
  • Boxgrove decorated their village with entrance statements and “slow down please” bunting.
  • Kent lobbied all their councillors for the county with the call for widespread 20mph limits.
  • Bromley held a vigil to commemorate the very first pedestrian fatality on the roads which happened in 1896
  • Wandsworth, Southwark, Islington and Hackney in London conducted community speedwatch events throughout the week.
  • Buckden celebrated the opening of a new 20mph area.



Campaigners in Chester, UK


  • Coventry council were petitioned to reduce the speed limit in Tile Hill Village.
  • Ludlow held an event outside a local school with banners asking for a 20mph limit.
  • Church Stretton held a market stall event calling for a 20mph limit.
  • Shropshire radio stations had a phone in on 20mph limits, as did BBC West Midlands, BBC Stoke, BBC Coventry and Warwickshire.
  • Birmingham saw the city council supporting its “Slower is Safer” message for its 20mph roads.
  • Shifnal displayed banners around the 5 entrances to the town and involved schools in their call for a 20mph limit.
  • Chester had campaigners talking with council members and a radio phone in.


bridgetdriscoll 08may17 2
Commemorating Bridget Discoll, the first person killed by a car in Britain in 1896.


  • Chesterfied conducted community speedwatch sessions.
  • Calderdale also conducted community speedwatch in 20mph zones.
  • Bradford hosted a cycling and active travel conference and featured presentations on 20mph limits.
  • York featured interviews with prospective MPs supporting 20mph limits.
  • Edinburgh saw the launch of a Private Members Bill by Scottish Member of Parliament, Mark Ruskell, to set a national 20mph urban limit.

20’s Plenty were also pleased to have been in touch with many of the road safety NGOs around the world who were using the Slow Down Day Toolkit and are now developing their ability to support 30kmh campaigns around the world using the “Love 30” theme.