Vehicle Safety Matters

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Safe Vehicles

Improving vehicle safety is a key way to reducing trauma on our roads. Vehicles that are designed well and have the appropriate safety technologies can either help prevent a crash from happening in the first place or reduce and/or absorb some of the forces in a crash to help decrease the risk of death and serious injuries when a crash occurs.

Unfortunately, not all cars are created equal and some are safer than others. Where you live in the world can impact on the safety of the cars available to you, as there are still many countries that do not apply minimum safety standards for vehicles produced and sold, meaning unsafe cars can be sold to the public, especially in low- and middle-income countries. 

How well a car protects you in the event of a crash can mean the difference between life or death.

To understand the difference between how a zero star car and a 5 star equivalent car protects you in a crash, have a look at this video:

Besides crash protection, vehicle safety technologies can enhance the safety of the car and the driver, and help improve safety on the road, including intelligent speed assistance (ISA) and autonomous emergency braking (AEB).


ISA AEB Safety Ratings

Intelligent Speed Assistance (ISA)

ISA can not only help you avoid speeding, it can also cut collisions by 30% and deaths by 20% (ETSC).

ISA can help improve drivers’ compliance with speed limits by alerting them when they are travelling above the posted speed limit. The standard intelligent speed adaptation system uses an in-vehicle digital road map onto which speed limits have been coded, combined with a satellite positioning system. There are different versions of ISA and the level at which the system intervenes to control the speed of the vehicle varies:

  • Advisory – alerts the driver when they are travelling above the posted speed limit
  • Supportive/override – when above the posted speed limit, the accelerator becomes harder to push down on but the driver can override it
  • Limiting – the car is limited to the posted speed limit


isa infographic



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Autonomous Emergency Braking (AEB)

AEB is an advanced safety technology that can help drivers avoid or mitigate collisions with other vehicles or vulnerable road users. Studies have shown that AEB can reduce injury claims by up to 35%  (source IIHS).

AEB systems use forward looking radar, cameras or optical sensors or a combination of these sensors to help quickly and accurately detect impeding vehicles, pedestrians and potentially other obstacles. That information can then be used to apply the brakes to provide up to 1g (Gravity of Earth) deceleration of brake force in an effort to avoid or mitigate collisions.
AEB helps provide constant monitoring of the road ahead and is designed to assist the driver by automatically applying the brakes if the driver does not respond in an imminent crash situation.

AEB currently exists in three formats responding to different kinds of obstacles:




For low speed situations where a crash may be imminent in city environments such as queuing traffic, at intersections or in roundabouts.

city avenue perspective


To avoid high speed collisions between two vehicles such as on motorways.



To avoid hitting a pedestrian stepping into the road, even in situations where pedestrians enter the roadway from behind obstructions such as parked vehicles.

See how AEB can make a difference:

How safe is your car? Pick a safe one!

You cannot tell how safe a car is just by looking at it. Fortunately, there are programmes around the world that have crash tested cars and given them a star rating, providing you with an independent source of information. This information is especially important in countries that do not have minimum vehicle safety regulations in place, as there is no guarantee that the cars available for sale meet any basic level of safety.

To find out how safe your car is or the safety of the car you are thinking of buying, check out the safety ratings of the new car assessment programme in your region of the world:





Australasian New Car Assessment Program

Australia and New Zealand


New Car Assessment Programme for Southeast Asia

Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam


China New Car Assessment Programme 



European New Car Assessment Programme

All countries in the European Union

Euro NCAP 

Insurance Institute for Highway Safety 

United States of America


Japan New Car Assessment Program



Korean New Car Assessment Program



New Car Assessment Program for Latin America & the Caribbean

All countries in Latin America and the Caribbean

Latin NCAP 

National Highway Traffic Safety Administration’s New Car Assessment Program
United States of America 


Safer Cars for India


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