Safe people #SlowDown

© Tomas Fano

Safe People

Keeping people safe on the roads is the responsibility of all who use them. That includes you! Whether you travel as a driver, motorcyclist, cyclist, pedestrian or user of public transport, you have a role in protecting yourself and others from harm. It is also the responsibility of governments, road builders and vehicle manufacturers.

We all must play our part!


Geography Your Role Government Speed Limits Mass Media Campaigns

© FIA Foundation

Depends on where you live

Did you know that where you live determines your chance of dying in a road traffic crash? It’s true! People in Africa are three times more likely to die in a road traffic crash than people in Europe. We need safe roads for all everywhere!


You have a role to play too

For starters, as an individual, obey the rules of the road! As a driver of a car or motorcycle, follow all posted speed limits. When walking and cycling, be aware of your surroundings, in particular the dangers posed by mixed traffic, and act accordingly.

If ever you purchase your own vehicle, remember, the more stars your future car has been awarded, the safer you and your family will be. And if you find the state of your roads to be lacking, join other concerned citizens to demand of your government standards which would require a minimum or better 3-star roads.

"On one of the most accident-prone streets in Kyiv, chief officer Ivan Prokhorenko deputy chief of the Ukraine National Police prevention department - is demonstrating the device that has just been installed''.


Read the Story

© Sergey Valov and Olexander Nechaiuk


Governments must set and enforce speed limits

As part of a comprehensive speed management strategy, your government can also undertake a number of other actions which collectively contribute to your safety on the roads. These include establishing and enforcing speed limits appropriate to the function of each road.

This “Death on the roads” data visualization, based on information from the World Health Organization’s Global status report on road safety 2015, lets you know if yours is one of the 47 countries around the world which has a good speed law, which is defined as having a national urban maximum speed limit of 50 km/h and empowering local authorities to further reduce those speed limits in settings where this is deemed necessary.

The data visualization also lets you know how governments rate themselves in terms of the enforcement of their speed limits.


Governments must also set standards for roads and vehicles

Star Ratings for Roads Star Ratings for Vehicles





Did you Know?

A 5% cut in average speed can result in a 30% reduction in the number of fatal road traffic crashes.


Mass media campaigns

speed kenya 2014Governments can also invest in mass media campaigns which offer practical reasons to #SlowDown. Such campaigns are broadcast through television and radio and their images placed on billboards, bus stops and other public spaces. Through these campaigns, you learn not only about the dangers posed by speeding and its tragic consequences in terms of death, injury and disability, but also about the penalties and imprisonment you may face if you break speed limit laws.

An online library of road safety mass media campaigns highlights select campaigns related to speed and other risks on the road.

Online Library of Mass Media Campaigns


Will you #SpeakUp for your children?

© Evonik Resource

Inspirational stories of cities loving low speed streets

Learn about the other solutions:

Safe Vehicles Safe Roads