From Slovenia to South Africa, Argentina to Iran, some incredible events took place around the world for the 4th UN Global Road Safety Week. Many of the events were coordinated by non-governmental organizations (NGOs) in hundreds of countries. Thanks to the Global Alliance of NGOs for Road Safety, we highlight some of those events.
A key output from Cambodia Movement For Health’s Slow Down campaign has been production of a video published to make the public, and especially drivers, aware of the dangers of speeding and remind them to comply with speed limits.
The video demonstrates the consequences of speeding using images of crashes and features children, teachers, policemen, business owners, and others talking about their concerns about speeding, making suggestions, and asking motorists to slow down. It has already been viewed 7,200 times since it was launched earlier this week.
Other aspects of Cambodia Movement for Health’s campaign last week included radio shows, a press conference and street campaigns distributing stickers to drivers, passengers, in grocery shops, and other commercial outlets.
The radio shows and press conferences enabled the NGO to partner with key individuals including the Phnom Penh Chief of Traffic Police. Speakers emphasized speed limits and provided data on road crashes. Callers had the opportunity to describe the traffic situation in their own provinces and ask questions. The Slow Down message was, of course, repeated throughout. The press conference and street activities were featured on both TV news and in newspapers. See their work featured in the evening news HERE (from 4.36 minutes in).
The street campaign, for which Cambodia Movement for Health again worked closely with the police, focused around the enforcement of a 30 kilometers per hour zone near a school, a market, and a health center – all high risk areas. It received the approval of the Department of Education, Youth and Sports, who recommended having a bigger event to reach a wider audience.
During UN Global Road Safety Week, residents of Neuquén, Argentina, are being greeted by 4.5 by 2.25 meter posters at the main arteries of the city reminding them to slow down. To make sure that the message is heard, Alliance member Bien Argentino have just completed three days of campaigning around the streets of the city.
Bien Argentino have been running preparatory activities for several weeks: taking #SlowDown photos with prominent figures, promoting their message via Facebook, promoting the campaign at an NGO event and sending invitations to their #SlowDown events. A key element of Bien Argentino’s strategy has been to engage partners: from influential individuals and organizations in the Neuquén province to school children – mobilizing a campaign that encompasses the most powerful and the most vulnerable in the city to distribute #SlowDown leaflets.
Bien Argentino have engaged key individuals and public bodies in Neuquen Province, including the Mayor and President of the City Council and the Director of SINAI, the National System of Administration of Offences. Involvement of these key figures ensures media coverage. The more media coverage, the more people they can reach, and not only in the city, but throughout the entire province of Neuquén and much of Rio Negro. Sandra Torres, Bien Argentino’s founder, believes that this will enable them to reach a potential audience of more than 500,000 people. A few weeks ago, Sandra, shared a platform with the police Deputy Director on television channel 24/7 to promote the campaign.
Involving school children and giving them a role in the campaign is also strategic. A safe journey to school is vital for the children and on a busy road, speeding is a big issue. To prepare the children, Bien Argentino have been running road safety activities at the school and reminding them of their role – to be aware of speeding traffic and to take care on the road. The Slow Down activity gives the children an opportunity to influence other road users. For motorists, children give the campaign a personal face and this should serve as a reminder to slow down every time they pass that spot.
Over the three days of activities, residents around the city have been asked to sign a giant pledge to slow down. The finished document will form a centerpiece of Bien Argentino’s UNGRSW outputs. On Tuesday, the campaign received the assistance of the police and troops on motorcycles while members of the Argentine Biennial and municipal officers distributed leaflets. Activities then moved to the local government offices for the city, where the campaign gained the support of councillors.
On the final day of the campaign, Bien Argentino’s #SlowDown activities focussed on the area around a school on the main route 22 into Neuquen where motorists frequently use excessive speed. With the assistance of the police to slow down the traffic, 170 children aged between nine and thirteen years old distributed leaflets to motorists at red lights.
To follow Bien Argentino’s UNGRSW activities on Facebook, click HERE.
All around the world, Alliance members are joining with other NGOs, local and national governments, corporations and other organizations to run Slow Down days and other activities in support of the #SlowDown theme for the Fourth UN Global Road Safety Week (UNGRSW).
Over the next two weeks, we will be profiling some of the wide range of projects that Alliance members are running. You can see read more about UNGRSW and see photos from members HERE.
South Africans Against Drunk Driving (SADD)’s UN Global Road Safety Week program combines education activities, infrastructure implementation and advocacy. They have focussed their activity around several primary schools in the KwaZulu-Natal province of South Africa.
Over the weekend, SADD were working around the primary schools: painting pedestrian crossings and other road signs, putting up road signs stating “School ahead: 40 km/h” and “Children ahead” on two roads leading to the school and hanging #SlowDown banners on the fences for passing traffic to see.
They have also met recently with the city engineers and the municipality about the need for a speed bump. In the schools themselves, they have been running road safety education programs and the children have been making posters.
Monday was event day at Forest Hill Primary School, Pietermaritzburg. The media and representatives from Msunduzi Municipality Youth Safety Department were invited and the pupils demonstrated their road safety activities by showcasing their posters and doing a presentation for the visiting officials and media. In addition staff and councillors signed the #SlowDown pledge board and children’s faces were painted with “Love30″.
A reflective jacket and STOP sign were given to the principal. This was a symbolic gesture – SADD are campaigning for the municipality to provide a “lollipop” person (crossing guard) for the school.
To see more about SADD, click HERE. Click on the photos below to see larger images.