The #SlowDown campaign seeks to increase understanding of the dangers of speed and generate action on measures to address speed, thereby saving lives on the roads. It also calls for urgent action around speed management to reduce road traffic deaths and injuries by 50% by 2020; the target established in the Global Goals for Sustainable Development for the next 15 years (2030).
In September 2015, 193 world leaders agreed to 17 Global Goals for Sustainable Development. If these Goals are completed, it would mean an end to extreme poverty, inequality and climate change by 2030. A specific stand-alone target (3.6) in the Health Goal to reduce road traffic fatalities was adopted:
Our governments have set a very ambitious target to save lives on our roads, and it’s our job to make sure they stick to it. The #SlowDown campaign calls for urgent action around speed management to reduce road traffic deaths and injuries. The road safety target within the Global Goals is only going to work if we fight for it. A good start is to get involved!
The #SlowDown campaign operates on the principles of the Decade of Action for Road Safety 2011-2020. On 11 May 2011, dozens of countries around the world kicked off the first global Decade of Action. From New Zealand to Mexico and the Russian Federation to South Africa, governments committed to taking new steps to save lives on their roads. The Decade of Action seeks to prevent road traffic deaths and injuries which experts project will take the lives of 1.9 million people annually by 2020.
The Global Plan for the Decade of Action outlines steps towards improving the safety of roads and vehicles; enhancing emergency services; and building up road safety management generally. It also calls for increased legislation and enforcement on speeding.
Decade of Action Global Plan
The United Nations Global Road Safety Weeks and its' campaigns are coordinated by the United Nations Road Safety Collaboration, chaired by the World Health Organization. All stakeholders – national and local governments, international agencies, civil society organizations, private companies, and the public generally – are invited to plan and host events marking the Weeks.
The Fourth UN Global Road Safety Week focused on speed management, with the tagline; Save Lives - #SlowDown.May 2017
186, 300 children die each year from road traffic crashes around the world – that’s more than 500 children every day. In fact, road traffic injury ranks among the top four causes of death for all children over the age of five years. The Third United Nations Road Safety Week was dedicated to the plight of children on the world's roads.
The #SaveKidsLives campaign gathered more than 1 million signatures in support of the Child Declaration for Road Safety calling on decision makers around the world to make the roads safe for children.May 2015
The Second UN Global Road Safety Week was dedicated to pedestrian safety. Requested by the UN General Assembly, the Week drew attention to the urgent need to better protect pedestrians worldwide, generate action on the measures needed to do so, and contribute to achieving the goal of the Decade of Action for Road Safety 2011-2020 to save 5 million lives.
More than 270,000 pedestrians lose their lives on the world’s roads each year accounting for 22% of the total 1.24 million road traffic deaths. The World Health Organization called on governments to take concrete actions to improve the safety of pedestrians.May 2013
2007 marked the first United Nations Global Road Safety Week. The theme for the week was youth and road safety. Each year nearly 400,000 people under 25 die on the world’s roads – on average more than 1000 a day. These statistics make road traffic injuries the leading cause of death worldwide among young people aged 15-29 years.May 2007
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